Privacy policy
Bellarui LLC (“Bellarui,” “we,” “us,” or “our”) operates the Bellarui online store. This policy explains how we collect, use, disclose, and retain personal information when you browse, purchase, or communicate with us.
We currently offer delivery only within the United States. Privacy rights depend on your location and the laws applicable to our business.
Information we collect
We collect information you provide, including your name, email address, telephone number, billing and shipping addresses, order details, account information, and customer-service communications.
Payment providers process payment credentials. We receive transaction information needed to manage orders, such as payment status, refunds, and related records.
Our website and its analytics and advertising tools collect device and activity information. Depending on the tool and its configuration, this can include IP addresses, browser and device details, cookie identifiers, referring pages, pages and products viewed, cart activity, purchases, and advertising interactions. Approximate location and interests may be inferred from this information.
We also collect privacy preferences, marketing choices, and information voluntarily submitted in reviews or messages. Please avoid sending unnecessary sensitive information through general inquiries.
Sources and uses
Information comes directly from you, automatically through website technologies, and from providers supporting ecommerce, payments, analytics, advertising, security, and delivery.
We use information to process and deliver orders; manage returns and order issues; provide support; operate accounts and the website; measure performance; improve shopping experiences; measure and deliver advertising; send marketing where permitted and subject to your choices; prevent fraud; maintain security; meet legal obligations; and resolve disputes.
Information we disclose
We disclose relevant information to:
- Shopify and technology providers that support the store.
- Payment and fraud-prevention providers.
- Production, fulfillment, and delivery providers that need order and contact details to prepare and ship purchases.
- Customer-support and communications providers.
- Analytics and advertising providers, as explained below.
- Professional advisers, authorities, or other parties where reasonably necessary to meet legal obligations, respond to lawful requests, protect rights, or investigate fraud and security issues.
- Parties involved in a proposed or completed business transaction, such as a merger or acquisition, subject to applicable protections.
We may also disclose information at your direction or with consent. Reviews or content you publish may be visible to others.
Shopify
Shopify hosts our store and processes information to provide ecommerce services, including hosting and checkout.
Where Shopify enhanced services are used, Shopify may also process information about interactions with our store, other merchants, and Shopify for services such as personalization and advertising. This can involve processing by Shopify and other parties in other countries.
Learn more through the Shopify Consumer Privacy Policy and Shopify’s privacy portal.
Meta Pixel, TikTok Pixel, and Google Analytics
We use Meta Pixel and TikTok Pixel to understand store interactions, measure advertising results, and support relevant advertising on those platforms. Depending on configuration and privacy choices, these tools can transmit device and browser identifiers, pages or products viewed, cart activity, and purchase events. These platforms may associate activity with information they already hold about you.
We use Google Analytics to understand website traffic and shopping activity, including how visitors reach and use the store. Information processed depends on configuration and privacy choices.
These providers may collect activity information over time and across websites or services. Their practices are described in their privacy notices:
Disclosing identifiers, browsing activity, and shopping events to advertising partners may qualify as a “sale,” “sharing,” or targeted advertising under applicable state privacy laws, even when no money is exchanged for the information.
Cookies and advertising choices
Cookies and similar technologies support checkout, security, preferences, analytics, and advertising.
Use our website’s cookie preferences and Do Not Sell or Share My Personal Information controls to manage available choices. You may also submit a privacy or advertising opt-out request through our Contact Us page.
Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control, for the browser or device sending the signal. Browser- or device-based choices may need to be repeated on other browsers or devices.
Legacy “Do Not Track” signals differ from Global Privacy Control. We do not commit to responding to legacy Do Not Track signals; please use the privacy controls described above.
You can restrict cookies through browser settings, although blocking essential cookies may affect shopping functions. Opting out of targeted advertising does not stop all advertisements. Visiting our website does not replace any consent required by law.
Marketing choices
Unsubscribe from promotional emails through the link in the message or through our Contact Us page. We will process requests within applicable legal deadlines. Necessary messages about orders, security, and customer-service requests may continue.
Retention
We retain information for as long as reasonably necessary for its purposes and applicable legal obligations.
Order and transaction records are retained for fulfillment, returns, accounting, taxes, fraud prevention, and claims. Account information is retained while needed to operate the account and afterward where necessary for legal or security purposes. Support messages are retained to resolve inquiries and related follow-up or disputes.
Marketing preference records are retained as needed to manage communications, including limited suppression records to honor unsubscribe requests. Analytics and advertising information is retained for relevant measurement and advertising purposes, subject to applicable settings, choices, and provider arrangements.
When information is no longer needed, we delete or deidentify it as appropriate, subject to lawful retention requirements.
Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. No electronic system is completely secure. This statement does not limit our legal security or breach-notification obligations.
Your privacy rights
Depending on your state and the laws applicable to Bellarui, you may have rights to access or obtain a copy of information, correct inaccuracies, request deletion, and opt out of sale, sharing, or targeted advertising. Additional rights may concern certain profiling, uses of sensitive information, withdrawal of consent, or appeals.
Submit a Privacy Request through our Contact Us page. Describe the request and provide enough information for us to respond. Do not send passwords or full payment-card details.
We may verify identity for access, correction, or deletion requests. We will not require identity verification for opt-outs where prohibited by law. You do not need to create an account to submit an opt-out request.
Authorized agents may submit requests where permitted. We may request evidence of authority and legally permitted verification.
We will respond within applicable legal deadlines and explain any permitted extension or denial. Where an appeal right applies, submit a Privacy Appeal through our Contact Us page. We will provide the outcome and any further complaint options required by law. We will not unlawfully discriminate against you for exercising privacy rights.
Children’s privacy
Our store is intended for a general audience and is not directed to children under 13. We do not knowingly collect their personal information. If you believe a child has provided information, contact us so we can investigate and take appropriate action.
We will comply with applicable restrictions on sale, sharing, and targeted-advertising use of minors’ information, including consent requirements where applicable.
Processing outside the United States
Although we sell only to U.S. customers, providers may process information in other countries, including Canada, whose privacy laws may differ. Where required, we use appropriate safeguards for international transfers.
External websites
External websites have their own privacy practices. Review their notices before providing information.
Policy updates
We may update this policy as our practices or legal requirements change. We will post the updated policy with a revised date and provide additional notice or obtain consent where required.
Contact
For privacy questions, requests, or concerns, contact Bellarui LLC through the Contact Us page on our website. Identify your message as a privacy inquiry so it can be directed appropriately.